13 March 2025

Beyond the Ordinary

Simon James continues to evolve his design narrative with the introduction of new pieces that seamlessly blend originality with contemporary sophistication. Known for his ability to transform everyday objects into timeless expressions of style, Simon’s latest creations stay true to the philosophy that has long defined his brand—clean lines, functional elegance, and a deep respect for materiality. Proudly made in New Zealand.

AUCTIONEER SIDE TABLE by Simon James 

The Auctioneer Side Table brings a refined sculptural element to any space. Crafted from solid timber and supported by a black metal base, its minimalist form is elevated by a raised edge and scalloped stem, combining visual interest with functional ease. Available in full oak or with a striking contrast stem in high-gloss red.

PARK SOFA by Simon James 

The Park Sofa reimagines the Arcade and Auctioneer ranges’ arm detailing in a soft, rounded silhouette. This sculptural yet grounded form suits both home and office, offering structured support and luxurious comfort. Its timber frame, multi-density foam seat, and feather-filled back cushion make it as inviting as it is elegant. Available in 2- and 3-seater options.

PAPERBACK CHAIRS by Simon James 

The Paperback Chair combines powder-coated steel with a moulded plywood back, creating a linear, relaxed lounge chair that suits any setting. The generously proportioned seat and back, crafted from a foam and feather mix, offer exceptional comfort. With intricate detailing and flexible, shaped feet, this New Zealand-made piece embodies thoughtful design. Paired here with the Rover Coffee Table in its rectangular form.

PEGASUS SIDE TABLES by Simon James 

The Pegasus Side Table features a solid oak tabletop atop a slim, black powder-coated steel base. Available in two heights, this versatile design suits a wide range of spaces, providing an extra surface with a small footprint. The raised edge adds subtle detail, and the round tabletop is offered in six custom timber finishes.

PARK SWIVEL CHAIR by Simon James

The Park Swivel Chair balances playful movement with grounded elegance. Its timber frame and steel swivel mechanism offer durability, while the foam and feather back cushion ensures comfort. Available in swivel or stationary options, this chair adapts to both home and office settings without compromising on style.

PARK COMPACT CHAIR by Simon James 

A smaller, more intimate version of the Park Chair, the Park Compact Chair retains the sculptural form and luxurious comfort of its larger counterpart. Perfect for tighter spaces, it features a timber frame, multi-density foam seat, and feather back cushion, offering versatility in 8 colours and a swivel option. Paired here with the Pegasus Side Table.

Discover more at Simon James online.