13 March 2025

Love Flowing Inwards

Te Aroha, a charming rural town nestled in the Waikato region, beautifully translates to “love flowing inwards.” It’s a feeling you’ll instantly experience as you sink your feet into the plush, inviting chunky pile of this collection by Bremworth.

Nature’s beauty and luxurious living intertwine with Bremworth’s recent offering, the stunning Te Aroha collection. Named after the enchanting Waikato town, which means “love flowing inwards,” this collection embodies a deep sense of warmth and comfort that will transform your space. Inspired by the unique mineral landscape of Te Aroha, the collection showcases a carefully curated palette of ten stunning tones.

These colours range from bold, dramatic shades to calming, earthy hues, allowing you to find the perfect statement piece for your design needs. The colours reflect New Zealand’s diverse beauty–red, copper and bronze that echo the earth to soft greys that evoke misty mornings.

Te Aroha in Limestone. This collection envelops you in deep, immersive comfort, reminiscent of Te Aroha’s mineral-rich spas.

These colours range from bold, dramatic shades to calming, earthy hues, allowing you to find the perfect statement piece for your design needs. The colours reflect New Zealand’s diverse beauty–red, copper and bronze that echo the earth to soft greys that evoke misty mornings.

Crafted from premium felted 100% New Zealand wool, the rich, tactile texture invites you to sink your feet into its softness, making it the perfect addition to any home seeking a touch of elegance and a connection to the natural world. Eco-friendly and incredibly durable, wool is naturally stain-resistant, hypoallergenic, fire resistant, and sound-absorbing, ensuring that it will stand the test of time while adding a layer of comfort to your home.

Soft as the mist, enduring as the land, this type of wool rug provides the very best of both luxury and durability. Featured above is the Te Aroha Rug in Bronze. Below, the moodboard brings together these elements: Carpet – Te Aroha in Bronze by Bremworth, Wallpaper – Emma Hayes Wash in Cigar, Wallcovering by Omexco, Tiles – Italian vein cut tumbled and unfilled Travertine in Honey by Artedomus.  

The cut pile construction of the Te Aroha collection is designed for both luxury and practicality. The twisted fibres provide resistance to crushing and matting, making them ideal for high-traffic areas that also require a soft, inviting surface underfoot while knowing it can withstand the daily hustle and bustle of family life.

Made to last, this product has achieved the highest environmental grading (ECS Level 4) and offers a 15-year abrasive wear limited warranty, and the wool fibre’s protective membrane is naturally stain resistant and anti-static.

Te Aroha Kaimai Rug – soft, yet durable construction crafted using premium, felted wool from New Zealand.

True to Bremworth’s ethos, each hue in the Te Aroha collection tells its own story, capturing the essence of the landscapes that inspire them. The interplay of these tones can seamlessly enhance your living spaces, offering versatility whether you aim for a serene, minimalistic vibe or a bold, dramatic statement.

 Aroha carpet in Bronze. This type of wool carpet provides the very best of both luxury and durability. By twisting the fibres, it creates resistance to crushing and matting. 

Te Aroha Rug in Brass. Crafted in felted NZ wool for softness and durability, providing a bold and immersive surface – perfect to sink your feet into.

The darker shades of Te Aroha bring a dramatic flair to your space, creating intimacy and intrigue. Incorporate dimmable lights and dark greenery for a sophisticated, cosy look. Such as the Te Aroha Rug in colour Orchid, shown below.

Te Aroha Rug in Orchid, crafted using premium, felted wool from New Zealand.

Below, the moodboard brings together a warm, moody palette including: Carpet – Te Aroha in Copper by Bremworth, Fabric – Pueblo in Ink, Alpaca Velvet in Burnt Orange, Medina in Paprica by Mokum, Timber – Vidaspace Sandstone, Tiles – Appiani Metallica Alumino 12×12, 25×25, 50×100 and glass tiles Vixel Rust 30×30 by Artedomus, Concrete colour PFL390 by Peter Fell.

Whether you choose a statement rug to anchor your living room or opt for wall-to-wall carpeting that flows throughout the home, the Te Aroha collection brings love and warmth, transforming spaces into a haven of style and comfort. 

Experience the lush textures and explore the range by ordering a free sample online, or visit the new Bremworth showroom at Residium in Parnell, Auckland.